I Don't Get the Hype: MAC Naked Lunch

Whenever I watch a My Top 10 MAC Eyeshadow video or something like that on Youtube, they always seem to mention the shade, Naked Lunch. Now after I heard all the hype about it, I HAD to go and buy it. But little did I know at the time, This would be one of the most regretted makeup purchase of my life (so far). This color does not show up on my skin whatsoever unless I really dig my finger into it and layer it up, but considering it's a MAC eyeshadow I expected better. I don't know if it's my fair complexion or what, but it just does not work for me!  

 MAC Naked Lunch 

There's a swatch... If you can see it...